NECTAR HARD SELTZER
Going From Startup To Storefronts In Fewer Than 30 Days With 'Powered By TapRm' ™
2022 CASE STUDY
Looking around at the hard seltzer market, you're going to find a lot of the same thing. From packaging to flavoring, the biggest players in the industry saw what worked and replicated it, lacking the creative vision to make it their own. Jeremy Kim, John Dalsey, and Brando Brando aren't like that. They wanted to forge their own path. And so, out of their Los Angeles garage, they created Nectar Hard Seltzer in 2020.
A far cry from the traditional approach of their competitors, Nectar is built around Asian inspired seltzer flavors including asian pear, mandarin orange, lychee, and yuzu. With a limited budget of just $20,000, the brand used innovative and viral marketing strategies to turn Nectar into a national phenomenon.
Texting customers directly, the Nectar team has built lasting relationships with their biggest fans. The brand aims to use those relationships to break down Asian stereotypes and support local businesses through mutually beneficial partnership.
THE MAIN SQUEEZE
The success of this emerging brand is obvious now, but the Nectar team's early lack of capital put a lot of constraints on the business. After scraping together $20,000 from savings, manufacturing problems quickly ate up their investment and nearly forced them to call it quits. Viral posts on social media ended up validating their business, but they had no distributor and no way to convert their fans into paying customers.
The Nectar team turned to TapRm to get off the ground with e-commerce fulfillment and distribution. To save their business, they became the very first 'Powered By TapRm' partner, and received expert support in:
Industry Knowledge: Nectar was founded by a group without traditional industry experience, and needed to learn the ropes in order to turn their line of products into a national brand.
E-Commerce Fulfillment and Distribution: They needed to meet their customers where they were. With a growing digital fanbase, they needed the digital infrastructure to identify prime retail opportunities and sell directly to consumers online in response to demand.
YOU HAVE BUILT AN INCREDIBLE PLATFORM THAT IS COMPLETELY DISRUPTING THE ALCOHOL INDUSTRY... YOU ARE ALL QUITE LITERALLY CHANGING LIVES.
- Jeremy Kim, Founder of Nectar Hard Seltzer
A PERFECT PARTNERSHIP
Going from startup to storefronts is no easy task, especially when the winds are moving against you. However, their 'Powered By TapRm' partnership helped Nectar navigate those choppy waters with ease. With tailored support from the TapRm team, they were able to launch online within 30 days, converting their loyal fans into paying customers.
Nectar boasts over 150,000 followers across social media, using the world-class analytics on digital customers provided by TapRm, the brand proved their concept and was able to dramatically expand into retail, restaurants and bars. Less than two years after launch, they are now available in over 500 locations nationwide, and adding new locations every single day.
Furthermore, they were able to leverage their own digital expertise to convert 5% of digital customers on their custom TapRm website into paying customers, well above the industry average. Our partnership has allowed Nectar to focus on the elements of its business that make it so unique. From a fledgling undercapitalized brand to a juggernaut in the craft seltzer space.
SOME FACTS ABOUT NECTAR HARD SELTZER SINCE LAUNCHING WITH POWERED BY TAPRM™
Number Of Retailer Relationships in NYC Since Launch
Online Sales Growth in the First Six Months After Launch
Number of Followers Across Social Media