Based on their success, it's almost hard to imagine Montauk Brewing not being as huge as it is today. In the early days, the brand was just a couple kegs shared with surfers and a small following on the fledgling (at the time) platform, Instagram. They knew they had a solid product and bright, easily recognizable branding. Montauk began to steadily grow their presence on the island, and the increasing popularity and demand for their products followed. 

     During this period of growth and expansion, the Montauk team
managed their own in-house e-commerce operations out of their facilities on eastern Long Island (along with all their other operational efforts going on). This proved to be more difficult as time went on due to it being, and two major problems arose: 
 

• Pricey Operations: Running their own operations became increasingly more and more expensive, which made their delivery prices and product prices much higher to consumers than they wanted.

• Difficult Logistics: With all operations located in the Hamptons, logistics were tough. The delivery radius was narrow -- their location was hours from the city. As townships are more spread out along Long Island, same day delivery was costly and hard to manage. Packages would often get lost or damaged, especially as demand fluctuated.